
"It's assumed that consumers are selfish and always looking for the best deal, but when we gave people the option to pay for someone else, they always paid more than what they paid for themselves," said the study's lead author, Minah Jung, a doctoral student at the Haas School of Business and a Gratitude Dissertation Fellow at UC Berkeley's Greater Good Science Center.
The results shed new light on the psychological and social forces - such as fairness, obligation, and reciprocity - that guide consumer decisions beyond getting the best deal. For example, the study found that people typically overestimate the financial generosity of others, until they learn what others have actually paid.












Comment: No objective moral philosophy concerning human nature and 'the good life' can be reached without knowledge of psychopathy and the spectrum of different types of humans. Projecting our own inner landscape onto others who are fundamentally different can only result in the same mistakes being repeated endlessly.
Political Ponerology