Red state? Blue state? It all depends on the map

Issie Lapowsky
Wired
Sat, 28 Jul 2018 19:50 UTC

On May 11, 2017, a reporter named Trey Yingst, who covers the White House for the conservative news network OANN, tweeted a photo of a framed map of the United States being carried into the West Wing. The map depicted the 2016 election results county-by-county, as a blanket of red, marked with flecks of blue and peachy pink along the West Coast and a thin snake of blue extending from the northeast to Louisiana.

It was a portrait of the country on election night, but on Twitter, it was also a Rorschach test.

Conservatives replying to Yingst's tweet interpreted the expanse of red as proof of their party's dominance throughout all levels of government. Liberals viewed the map as a distortion, masking the fact that most of that redness covers sparsely populated land, with relatively few voters.

In reality, both sides are right, says Ken Field. A self-proclaimed "cartonerd," Field is a product engineer at the mapping software company Esri and author of a guidebook for mapmakers called Cartography. The problem, he says, isn't with people's partisan interpretation of the map. The problem is believing that any single map can ever tell the whole story. "People see maps of any type, and particularly election maps, as the result, the outcome, but there are so many different types of maps available that can portray results in shades of the truth," Field says. "It's a question of the level of detail that people are interested in understanding."

It stands to reason that President Trump would want that particular map hung in the West Wing. There is an awful lot of red on it. But focusing on that map alone could lead Republicans to overestimate their advantage, and lead Democrats to misunderstand the best ways to catch up. That's one reason why Field recently published an extensive gallery of more than 30 alternative maps designed to tell markedly different stories about what happened on election night 2016. (Well, that and he just really loves maps.)

"All of these maps show different versions of the truth," he says. "None are right, and none are wrong, but they all allow you to interpret the results differently."