Project Veritas vaccine Facebook
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  • Two Facebook Insiders have come forward with internal company documents detailing a plan to curb "vaccine hesitancy" (VH) on a global scale.
  • The stated goal of this feature is to "drastically reduce user exposure" to VH comments. Another aim of the program is to force a "decrease in other engagement of VH comments including create, likes, reports [and] replies."
  • It was such a shocking revelation, that it moved not just one -- but two whistleblowers to come forward to Project Veritas, so the public could be made aware of this plan to stifle free speech.
  • One Facebook whistleblower said the company uses a tier system to determine how a comment should be censored or buried.
  • Comments that include "shocking stories" describing potentially or actually true events, or facts that can raise safety concerns" -- are demoted.
  • "True events or facts" that raise concern about Covid vaccinations are fair game to be demoted and hidden -- according to our source -- despite their authenticity or capacity to contribute to the public good.
  • "I have to do something," one of the Facebook insiders said.
  • Project Veritas reached out to a top Facebook Spokesperson about these documents and received only a brief and broad statement in reply, that failed to address our biggest questions regarding transparency.
  • "They're trying to control this content before it even makes it onto your page before you even see it," the other Facebook insider added. "If I lose my job, it's like, what do I do? But that's less of a concern to me."
Two Facebook Insiders have come forward to Project Veritas with leaked internal documents, showing the Big Tech giant's plan to police "Vaccine Hesitancy" (VH) through surreptitious "comment demotion."

The company has set up a tier system to rank comments on various scales, based on how much the statement questions or cautions against the Covid-19 vaccination.


Tier 2, for instance, represents "Indirect Discouragement" of getting vaccinated and according to PV's sources, user comments such as these would be heavily "suppressed."

It doesn't matter if the comments are true, factual or represent reality. The comment is demoted, buried and hidden from view of the public if it clashes with this system.

"It doesn't match the narrative," one insider explained. "The narrative being, get the vaccine, the vaccine is good for you. Everyone should get it. And if you don't, you will be singled out,"

One of the insiders, a Data Center Technician, leaked multiple internal documents detailing an algorithm test being run on 1.5 percent of Facebook and Instagram's nearly 3.8 billion users worldwide.

The goal? To, "drastically reduce user exposure to vaccine hesitancy (VH) in comments."

"They're trying to control this content before it even makes it onto your page before you even see it," one insider said.

1. The authors of the plan are credited as Joo Ho Yeo, Nick Gibian, Hendrick Townley, Amit Bahl and Matt Gilles.

Vax hesitancy comment demotion
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2. The goal of the "framework" is to "identify and tier the categories" of content that "could discourage vaccination in certain contexts."
Borderline vaccine framework
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3. Facebook also established a "Vaccine Hesitancy" scoring system to establish numerical thresholds for certain content.
VH classifier score
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4. The company instituted tiers to describe the tone of certain posts, with some being categorized as "sensational/alarmist" or "criticizing choice." The responses range from outright removal to comment demotions.

Vax hesitancy policy
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5. Another document from the aforementioned Hendrick Townley discusses more data points following the "experiment" with "demoting" VH comments.
Hendrick Townley
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6. One part of the document admits to "demoting" comments and reducing the rate of likes while conducting a test of 1.5 percent of the company's audience.
Change in likes
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7. Other posts discussing the unique double dose of certain vaccines were described as "objective_high" and outlined a "position change."
Position change
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8. Descriptions of the type of content that falls into Tier 0, Tier 1 and Tier 2.

Tier 0 Tier 1 Tier 2
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9. An enforcement document obtained by one of the Insiders showed Facebook's goal of reducing the distribution of comments seemingly skeptical of Covid vaccination.

Enforcement action coverage
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10. Facebook document details how many languages their "Vax Safety" policy will be able to detect for suppression.
Inform - planned launches
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11. Facebook's "Vaccine Hesitancy" project leaders listed in company's chain of command, reporting directly to Mark Zuckerberg.

Vax hesitancy chain of command
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12. Facebook's Ben Freeman sends internal message to colleagues informing them of data gathering and action to be taken regarding COVID-19 vaccines.
Health integrity
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13. Amit Bahl's job role within Facebook explained.
Amit Bahl role© Project Veritas


14. "Vaccine Hesitancy Comment Demotion" Tier 1 and Tier 2 explained.
Tiering summary
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15. Facebook describes how to label different types of posts.
Labeling guidelines
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16. Facebook elaborates on Tier 2's "Indirect Discouragement."

Tier 2 discouragement
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17. VAERS data analyzed by Facebook.

VAERs data
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18. Vaccine Hesitancy comments targeted by Facebook.

Comments targeted by facebook
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19. Facebook describes what it classifies as "Shocking Stories" in regard to vaccines.

Shocking stories
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Read the entire Facebook Vaccine Hesitancy Comment Demotion document here.

Read the entire Facebook Global Operations Primer - Health Misinformation document here.
About Project Veritas

James O'Keefe established Project Veritas in 2011 as a non-profit journalism enterprise to continue his undercover reporting work. Today, Project Veritas investigates and exposes corruption, dishonesty, self-dealing, waste, fraud, and other misconduct in both public and private institutions to achieve a more ethical and transparent society. O'Keefe serves as the CEO and Chairman of the Board so that he can continue to lead and teach his fellow journalists, as well as protect and nurture the Project Veritas culture.
Project Veritas is a registered 501(c)3 organization. Project Veritas does not advocate specific resolutions to the issues raised through its investigations. Donate now to support our mission.

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