Anelka Dieudonne
© UnknownAnelka (right) said the sign was a "dedication" to comedian Dieudonne
West Brom sponsor Zoopla have decided to end their sponsorship of the club at the end of the season over Nicolas Anelka's "quenelle" gesture.

Anelka, 34, made the sign, described as an inverted Nazi salute and declared by some to be anti-Semitic, after scoring against West Ham on 28 December 2013.

Comment: A selective and misleading reference from author David Ornstein there. Following the link above the only reference we find to a Nazi salute is this:
The gesture involves touching or gripping your shoulder with one hand while holding the palm of your other hand outstretched and pointing to the ground. Some describe it as a combination of the bras d'honneur with a bent arm (which means "up yours") and the Nazi salute.
The true sentiment of the gesture is plainly referenced, it's an "up yours!" to the system (the bent arm showing just how far up!). But comedian Dieudonne is critical of Zionism, is popular, and is being targeted by the powers that be to silence him. Propaganda and distortion such as the above are tools of the trade. The move by Zoopla adding to the hysteria.

In a world of 'gesture politics', the public mustn't be allowed to have their own (gestures or political opinions). Only officially sanctioned thoughts are permitted and being critical of Zionism is not on the list, a list the BBC seems to be fervently adhering to.

For more background see: The Move to Muzzle Dieudonné M'Bala M'Bala

Zoopla, co-owned by Jewish businessman Alex Chesterman, will focus on other marketing activities.

The incident is being investigated by the Football Association.

"After Anelka's celebration there was uproar in France in some sections of society and that spread to the UK. He immediately said he meant no offence by it and West Brom said they would take no action until the FA have investigated. Zoopla co-owner Alex Chesterman is Jewish and will have played a key role in the decision."

West Brom asked the striker not to repeat the celebration and have since selected him on three occasions.

The former Arsenal player defended his actions in the days following the incident, but as the FA's verdict draws nearer, the club's sponsor made its stance clear.

In a statement, the property company said: "Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period."

The agreement, which started in May 2012, was due to finish at the end of the season and Zoopla have decided not to renew.

West Brom say they were "aware the deal could expire" and have therefore been "planning accordingly".

The FA has brought in an "expert regarding the salient issues related to the gesture", which Anelka made after scoring in a 3-3 draw at Upton Park.

Comment: We shall be very interested to see what kind of "expert" this turns out to be.

There is a possibility he could be handed a lengthy ban should he be charged by the FA.

West Brom have refrained from punishing Anelka until the FA release their verdict, but Lord Ouseley, chairman of anti-racism campaign group Kick It Out, believes the club should have acted.

He said: "This has caused a lot of offence to a lot of people. We know that from the complaints we are getting.

Comment: What is more offensive are the lies and propaganda being sold to the public in the effort to silence Dieudonne. Which the ill informed are now repeating as if they were facts.

"As an employer, you have a responsibility to your fans and have to carry that responsibility out by making sure your players conduct does not offend. If this happened in any other arena, your employer would be disciplining you."

Anelka said he made the gesture in support of performer Dieudonne M'bala M'bala, whom the French government has tried to ban from making the sign at his shows.

The former Real Madrid player's actions were branded "disgusting" by France's sports minister.

"Of course, I am neither racist nor anti-Semitic and I fully assume my gesture," Anelka tweeted the day after performing the controversial celebration.

"The meaning of quenelle is anti-system. I do not know what religion has to do with this story.

"With regard to the ministers who give their own interpretations of my quenelle, they are the ones that create confusion and controversy without knowing what it really means. I ask people not to be duped by the media."