
"Doodling" describes an activity of spontaneous mark-making by an agent whose attention is at least partially directed on something else. It's the doodle's apparent spontaneity and whimsy, but also its complicated relationship to attention — that most anguished-over of modern commodities — that makes it ripe for exploitation by the marketing strategies of app-based companies. That is: the doodle is usefully positioned, around the edges of our work documents and our conscious thought, to help us think about how our minds wander and about what those forms of wandering might yield. In a self-styled "doodle revolution," which she introduces in a TED Talk and a book, Sunni Brown, founder of a "visual thinking consultancy," explicitly attempts to capitalize on doodling's wayward energies. Brown praises the potential of doodling for the workplace, coining a technique that she calls "infodoodling" as a tool for honing the attention of workers and thus increasing their "Power, Performance, and Pleasure" (plus, presumably, productivity — and profit). The goal is to "unlock" the potential of "visual language" to realize the full potential of our brains and "to help [us] think" in different ways. Brown's self-styled revolution sits within a broader trend toward rehabilitating the act of disinterested drawing, as a kind of salve to our frayed modern attention spans. The doodle-curious consumer will find online a baffling array of derivative self-help- and wellness-flavored "guides" to doodling, full of promises to help us "Discover [our] Inner Whimsy and Find Moments of Mindfulness," as the Daily Doodle Journal has it, or to "enhance your creativity," according to another notebook of the same name. Doodling, or: how to cash in on the mind at play.













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