It's interesting because if you ask most parents how important instilling kindness into their kids is, they will rank it pretty high on the list. However, the findings say differently. From 2013-2014, researchers spoke with 10,000 kids in either middle and high school in the United States. Nearly 80% said that their parents taught them that personal happiness and high achievement were more important than caring for other people. Youth were also 3 times more likely to agree than disagree with this statement:
Is this really the message we want to send our youth? Parents are usually concerned with their children's moral state, so perhaps a hard look at the messages we send to children and youth on a daily bases would be a good idea. The survey shows that although caring and fairness are subordinated to achievement and happiness, they are still important to youth and their parents. Great!"My parents are prouder if I get good grades in my classes than if I'm a caring community member in class and school."
Comment: Research has also shown that children who make an effort to perform acts of kindness are happier and experience greater acceptance from their peers.