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You walk into a shopping centre to buy some groceries. Without your knowledge, an electronic scan of your face is taken by in-store surveillance cameras and stored in an online database. Each time you return to that store, your "faceprint" is compared with those of people wanted for shoplifting or violence.
This might sound like science fiction but it's the reality for many of us. By failing to take our digital privacy seriously - as former human rights commissioner Ed Santow has warned - Australia is "
sleepwalking" its way into mass surveillance.
Privacy and the digital environmentOf course, companies have been collecting personal information for decades. If you've ever signed up to a loyalty program like FlyBuys then you've performed what marketing agencies call a "
value exchange". In return for benefits from the company (like discounted prices or special offers), you've handed over details of who you are, what you buy, and how often you buy it.
Consumer data is big business. In 2019, a
report from digital marketers WebFX showed that data from around 1,400 loyalty programs was routinely being traded across the globe as part of an industry
worth around US$200 billion. That same year, the Australian Competition and Consumer Commission's
review of loyalty schemes revealed how many of these loyalty schemes lacked data transparency and even discriminated against vulnerable customers.
Comment: Bottom line: The naive policy of "Zero-Covid" was a failure. It only delayed the inevitable. Let the people develop their natural immunity (if their vaccinated bodies still can) and move on.
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