"It was carnage," said a witness, who was in a cafe nearby with his two young children as the attack began.
The man, who did not want to be named, told ABC News he saw a man suddenly "stabbing people indiscriminately".
Crowds poured from Westfield shopping centre in Bondi when the terrifying incident began just after 3pm.
"It was insanity," a visibly upset woman said, as she described seeing a wounded woman lying on the floor.
Comment: It's still breaking news, however the following commentary may be worth bearing in mind:
SYDNEY POLICE CONFIRM MASS STABBING WAS NOT TERRORISM.
The man was known to law enforcement and did not hold "terrorist motivations or ideology" Translation: They found out it wasn't a Muslim and so are no longer calling it a terrorist attack. Now you know, for the exact same attack they use the word "terrorist" if the perpetrator is a Muslim. Mainstream media exposed.
Footage:
Police say the knifeman had visited the mall at 15:10 local time before leaving only to return minutes later to begin his rampage.
The attack was only ended when a female police officer - who had been on duty nearby - confronted the man. He raised his knife towards her and she shot him, police said.
Jason Dockson said he heard "people yelling and screaming, running" and began following behind the officer.
He said the man, armed with a "big blade" started "floating towards us and all I heard was 'put it down' and then she shot him".
"If she didn't shoot him, well, he would have kept going, he was on the rampage."
Prime Minister Anthony Albanese described the officer as a "hero", saying: "There is no doubt that she saved lives through her action."
"For all of us tonight, the devastating scenes of Bondi Junction are beyond words or understanding," he said.
'Everyone was in shock'
The Westfield mall where the attack took place is a major shopping centre in the east of Sydney's central business district and close to the famous Bondi Beach.
It is one of the biggest and most popular shopping centres in the country and like any other Saturday was packed with hundreds of people, including many families and young children on the first day of the school holidays.
Horrified shoppers have described their shock as the attacks unfolded.
Johnny, 33, who was visiting from the New South Wales Central Coast, said he heard a commotion while shopping and turned to see a woman and her baby being attacked.
"She was getting stabbed. Everyone was in shock [and] didn't know what to do," he said.
Nearby he thought he could make out another body on the ground, he said.
The injured woman managed to make a run for the Tommy Hilfiger store and once inside, staff quickly locked the doors, he said.
"Some of the other shoppers were using clothing and things to try and... stop the bleeding," he said.
"The baby only had a minor wound, but the lady was pretty bad... there was a lot of blood and she was panicking," he added.
"Hopefully she pulls through."
Rashdan Aqashah, who was working in clothing store COS, said he saw a man holding a pole confront the attacker on an escalator.
"I saw this one guy fighting with the killer. He was holding the pole, trying to throw a pole at the escalator," the 19-year-old said.
Mr Aqashah said "everyone started running" when the attack began unfolding.
"I grabbed my manager to shut the store door. It was just in front of our store," he said.
Olinder Nemer told the BBC she scene was "so scary".
"I didn't see him stabbing people, but I saw him running with the knife," the 22-year-old said.
"People were just running, screaming. At first we didn't know what was happening, so we were running with everyone."
Huma Hussainy and Mohamad Naveed spent 45 terrifying minutes hiding in a changing room.
Ms Hussainy said she was "still in shock" and described how she came within metres of the attacker outside a Lululemon store, adding that he had a knife the length of a forearm.
She added she saw two young women lying on the ground covered in blood, a person was trying to rouse one of them but "she was not moving".
Vernon Michael told Reuters he was in a store when he heard someone saying "run, run, run, someone's been stabbed".
"We're just grateful cause like literally two minutes before that, we were sitting right where it happened, where the first lady got stabbed," he said.
Police said five women and a man had died as a result of the attack, while a nine-month-old baby required surgery.
About eight people, including the child, are being treated for different injuries as a result of the attack, New South Wales Police Commissioner Karen Webb said.
She added officers believed they had identified the attacker as a 40-year-old man but were waiting to officially confirm his identity.
If the man is who they believe him to be, then police did not consider the motive to be terrorism, she said.
Comment: If it is indeed correct that the perpetrator was known to authorities, it's reasonable to question whether someone had foreknowledge that an attack like this might happen. Because, in a number of instances, there's strong evidence showing that the establishment actually facilitated the attack. That said, it's also possible that the perpetrator just 'went off':
- Car rams into crowd killing 1, injuring 5, on street in Melbourne, Australia - suspect known by police to have mental health issues (2023)
- 1 tourist dead after Paris knife attack, assailant was known by authorities for terrorist plans & radical Islam views (2023)
- British MP stabbing suspect was KNOWN to counter-terrorism program, MP reported threat days before but no action was taken (2021)
- Austria's terror attacker was known to authorities, Switzerland alerted them to ammunition purchase attempt (2020)
- Nice terrorist who was known to authorities before church attack now under formal investigation (2020)
For other examples of where the attacker was known to authorities, see: