Monsanto has been victim of negative image problems for many years. Environmentalists have long claimed Monsanto is poisoning our planet. Corporate response has labeled them
"troublemaking hippies who screwed over Chinese restaurateurs with their protests about monosodium glutamate decades ago".The Lorax, who proclaims "I speak for the trees, for the trees have no tongues." will now speak for Monsanto. Environmentalists love the Lorax, so Monsanto hopes in addition to hugging trees, these eco-warriors will give their frankencorn an embrace as well. No word if the Lorax will also stump for Dow's agent-orange corn.
Monsanto is the creator of Roundup, the chemical that started by keeping sidewalk cracks tidy and has evolved into a standard treatment of much of the food grown today. That is because Monsanto scientists created and patented GMO (genetically modified organism) crops that can withstand being sprayed with Roundup. But the weeds and bugs that the chemicals are meant to deter develop a resistance and mutate like Lou Ferrigno in Trump's boardroom.
No scientific data exists that proves Monsanto GMOs are safe. Yet the FDA has approved them for you to eat. Since these items have been in our food supply for under 20 years (less than a generation) the long-term effects are uncertain. But here's a hint; animals fed Monsanto GE (genetically engineered) soybeans have developed infertility, cancer and hair growth on the roofs of their mouths. Once that happens to us the chewing gum industry is bound to take a hit.
The chemical behemoth has been successful in squashing the negative research results from going public in the United States. Perhaps the Presidential appointed former Monsanto executives leading the FDA help in that regard. With the buy-out of the Lorax, Monsanto hopes people will no longer question the safety of the GE crops that account for an overwhelming percentage of what is on our dinner plates. "Don't Ask. Don't Tell" is back in our lexicon.
For those unfamiliar with the Lorax, it's that creature who looks like Wilfred Brimley fed a diet of GE carrots instead of Quaker Oats. In the story, the Lorax objects to the cutting down of trees. He is an advocate for nature, something Monsanto, until now has been unable to secure. Their previous campaign with Magilla Gorilla tanked following the banana incident.
The partnership with Monsanto does put the reputation of the Lorax at risk. A representative of the estate of Dr. Seuss suggests that there is a correlation with the moral of the story.
"In the end the Truffula trees are wiped out by the Once-ler to make way for Thneeds, a garment "everyone needs". Some may see Monsanto as the Once-ler. Destroying what nature has provided to make way for their GMOs which they claim "everyone needs" for the world it feeds. We see it as a new wing to the Dr. Seuss Memorial Library".The Lorax was bought, but his message is the same. Remember "Unless"?
Monsanto pours billions into lobbying and swaying politicians and government agencies into telling us what is good for us. And if we've been sold lies? We die out. Human infertility through the consumption of GMO foods within several generations, (a real possibility) would mean the inability to procreate or at best creating little agitated Lou Ferrigno kids. Not a pretty future for us. Unless.
Unless, we are smart enough to see through the smogulous smoke.
Comment: Although this article is satire, in today's world it's sadly all too believable. Monsanto's propaganda budget is enormous and young children are obviously a target: Monsanto 'Biotechnology Book for Kids' Caught Brainwashing Children
Facing direct opposition from the public, biotechnology giants like Monsanto and Dow are now making a disturbing attempt to brainwash developing minds into accepting their genetically modified foods using blatant lies and propaganda.In fact, given the proximity of the satirical piece to the real news that Monsanto is really doing this, we can't help but wonder if someone's enormous propaganda resources are at work here, drawing ridicule on a serious issue...
In a last ditch effort to potentially sway public opinion, the Council for Biotechnology Information (CBI) has launched the Biotechnology Basics Activity Book for kids.
With the intent to be used by 'agriculture and science teachers', the activity book spreads absurd lies about GMO crops - even going as far as to say that they 'improve our health' and 'help the environment'...
The public is not buying the lies regarding Monsanto's GMO crops, and as a result biotech giants are scrambling to preserve their dwindling role in our society. There is a serious war on for the minds of developing children right now, and it is being waged by government-approved mega corporations who care not for the health of these children but for profits. The claims made within this book are not only scientifically unfounded, but they are seriously dangerous to the health of children and adults alike. This phony book is far from an 'educational' resource.
And speaking of The Lorax, read the excellent Sott Focus: The Lorax and What Matters for a deeper look at the current state of our world and what YOU can do to help!
"Unless someone like you cares a whole awful lot, nothing is going to get better. It's not."