Teaming with the liberal Brave New Films, a former Blue Cross pitchman is now pitching against Blue Cross.

Andy Cobb, who once tried to sell Floridians on a Blue Cross health insurance plan, says he's fed up with the industry.

"I was a spokesman for BlueCross and Blueshield of Florida," Cobb says. "Call me a spokesjerk. People who make money for buying things you don't need. And we're telling you lies."

"They, by which I mean I, make money by standing in the way of reform," Cobb says in the ad, which appears as a spoof of something like a freecreditreport.com ad. "It's time for change."

"That's why I'm calling on leaders from the spokesjerk industry," Cobb continues. "The freecreditreport.com guy. The Shamwow dude. And Senator Bill Nelson, recipient of big money from insurance companies -- to lead us. To walk away from their cash cows and tell American people the truth.

"And us spokesjerks, we'll be fine," Cobb adds. "There's plenty of room in entertainment for people who tried to sell you the worst product in American history. Private health insurance."