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Thanks to the tireless work of millions of activists, journalists and movements like the worldwide March Against Monsanto, the term "GMO" has become a word imbued with all sorts of negative connotations, one synonymous with the deception, health, and environmental risks of this dangerously under-tested technology.

But Monsanto and the Biotech industry in general are working to undo their years of hard work by "rebranding" GMOs, genetically modified food, and other industry terms that have become the target of activists everywhere.

In order to downplay the myriad health risks and GMOs' tendency to contaminate natural and organic crops among other problems, the Biotech industry is now focusing on the alleged "benefits" of their lab creations and seeking to change the narrative, such as alleged vitamin content increases, crop traits and more. "Biofortified" is among the new buzzwords they industry is attempting to use to gain market acceptance and reverse the exodus of people away from GMOs.

Former Secretary of State Hillary Clinton, who served as a cheerleader for GMOs at a recent industry convention, lays out the next phase of their strategy in this video footage from the event at the 40-second mark below, it's something all activists should be aware of moving forward: