When Jon Stewart hosts the Academy Awards on Sunday, he'll be center stage in front of TV's most mainstream audience.
No more hiding in the wasteland of late-night cable. No more playing the underdog. After this, he'll be firmly entrenched as a mainstream name in comedy.
Which is great, of course, for his career as a comedian. But how will it affect his role as a newsman?
Don't laugh. American culture, it seems, can't decide whether to classify Stewart as a comedian or a journalist.
Stewart's late-night newscast parody, The Daily Show, airs four nights a week in a time slot that makes it an alternative to local newscasts. Big-name media figures like Ted Koppel and Bill Moyers have indicated they respect his opinions and take him seriously.
And surveys show that an astonishing number of young people claim they get most of their news from watching The Daily Show.
As the anchor of a show that mocks the mainstream news media, Stewart has, in many ways, become part of the mainstream news media.
The Daily Show's Comedy Central Web site describes the show this way: "One anchor, five correspondents, zero credibility."
But there's a strange duality to Stewart's fame - just like there's a duality to his show. One minute, he's trading sex jokes with the show's correspondents. The next, he's exposing the day's political hypocrisy. One day he's a guest on The Tonight Show, telling jokes to push his book, a fake account of American history. The next, he's a guest on Crossfire, giving its hosts a scathing verbal beatdown for not tackling the issues responsibly.
Should we laugh at him? Or should we take him seriously?
Both. Because Jon Stewart's approach to the day's headlines - too funny to be serious, too serious to be ignored - just might be where real TV news is headed.
To tell the truth
First, let's get something straight. In case you think college kids are the only people who pay attention to Stewart, consider the guests who've appeared in the past few months: Tom Brokaw. House Democratic leader Nancy Pelosi. Sens. Barack Obama, John McCain and Barbara Boxer. Historians David McCullough and Michael Beschloss. Former White House counterterrorism adviser Richard Clarke and former presidential envoy to Iraq L. Paul Bremer. John Edwards announced his candidacy for president on The Daily Show. And Time magazine named Stewart one of its most influential people of 2005.
In 2003, when Bill Moyers interviewed Stewart for the PBS program NOW, he introduced his guest this way: "When future historians come to write the political story of our times, they will first have to review hundreds of hours of a cable television program called The Daily Show. You simply can't understand American politics in the new millennium without The Daily Show."
Moyers later told Stewart: "I do not know whether you are practicing an old form of parody and satire or a new form of journalism. ... When I report the news on this broadcast, people say I'm making it up. When you make it up, they say you're telling the truth."
Did you hear that? Something strange has happened. The Daily Show, which doesn't try to be anything but fake, has gained loyal fans because of its truthfulness.
In a Washington Post online chat last month, media critic Howard Kurtz got a question from a reader who thought The Daily Show and its spinoff, Stephen Colbert's The Colbert Report, are better than real news shows about "holding guests to actual facts," more consistent about calling people on their lies and misstatements.
Kurtz agreed. Of course, the comedy shows have "the freedom to make stuff up," he said, and that fact shouldn't be ignored.
"But they certainly do a great job of nailing hypocrisy," Kurtz said, "in ways that much of the [mainstream media] doesn't even attempt."
(Example: When former FEMA director Michael Brown complained in a Senate hearing last month that he felt "somewhat abandoned" by those who have made him a scapegoat after Hurricane Katrina, Stewart remarked: "Somewhat abandoned. Not 'stranded on a rooftop waiting for someone in a rowboat to come and rescue you' abandoned, but abandoned.")
Stewart and his cohorts have done this so well, in fact, that they're sometimes mentioned in the same breath as major media figures.
Last month in London, The Independent critiqued a dozen of "the major American news presenters." Without apology, the story mentioned Stewart and Colbert amid names such as NBC anchor Brian Williams, CNN's Anderson Cooper and Elizabeth Vargas, the new co-anchor of ABC's World News Tonight.
Look who's watching
Stewart, who took over The Daily Show in 1999, doesn't claim any sort of news cred. He has repeatedly denied he's anything but a comedian. ("I am," he told Bill Moyers, "a tiny, neurotic man, standing in the back of the room, throwing tomatoes at the chalkboard. And that's really it.")
That doesn't mean news people aren't envious of his influence. At the Democratic National Convention in 2004, Ted Koppel - who was then still host of Nightline - talked about The Daily Show's impact on the culture.
"A lot of television viewers - more, quite frankly, than I'm comfortable with - get their news from the Comedy Channel on a program called The Daily Show," Koppel said.
And Bill O'Reilly, host of The O'Reilly Factor on Fox News, was miffed when the campaigning John Kerry skipped his show and headed straight for The Daily Show couch. O'Reilly admitted, only partly tongue-in-cheek, that he "took it personally."
"I mean, you've got stoned slackers watching your dopey show every night . . . ." he told Stewart, apparently a little irritated by the slight. "Eighty-seven percent are intoxicated when they watch it."
(It was later pointed out that, according to Nielsen Media Research, Daily Show viewers are better educated than O'Reilly's audience - more likely to have completed four years of college.)
'Changing media landscape'
So what does it matter if Stewart's got all this influence? After all, he's still on Comedy Central, right?
Well, the news business, in case you haven't noticed, is tumbling through some massive changes. Thanks to advancing technology and the declining economy, we have what people in suits like to call a "changing media landscape." The old institutions - newspapers, the evening network news - are faltering. New formats (blogs, TV on demand) are emerging. And while things are shaking out, there's room for a lot of changes. Which means that this Daily Show duality just might be the beginning of something bigger.
The Lilliputian Stewart doesn't look like he has the strength to turn the news industry on its ear. But that's just what is happening, says Darrell West, a political science professor at Brown University who studies politics and the media.
West doesn't even blink at the suggestion that Stewart, the king of fake news, might emerge as the new face of real news.
"It's already happening," he says. "Comedy has already crossed the great divide - they are in the news."
The confusion over Stewart - is he a comedian? is he a journalist? - is a symptom of this sea change in the news business, West says. "The line between news and entertainment has blurred over the last decade," he says. "You have a lot of people getting public affairs information from those late-night shows and Jon Stewart. And this is especially the case for young people - for some of those people, it's their only news."
No lie. A couple of years ago, the Pew Research Center for the People and the Press surveyed Americans about how they get their political news. And get this: Twenty-one percent of young people (ages 18-29) said they regularly get their news from comedy shows such as Saturday Night Live and The Daily Show. ( And 23 percent said they regularly read a newspaper.)
The Annenberg Public Policy Center conducted a national survey just before the 2004 election; about 19,000 adults were asked six questions about the presidential campaign. Frankly, no one did very well: Overall, people got about 45 percent of the answers right. But those who said they're Jon Stewart fans did much better than average, getting 60 percent of the answers correct. In fact, Daily Show viewers got higher scores on average than people who said they regularly watch national news and those who said they read newspapers.
The next Dan Rather?
It's not too farfetched. In recent weeks, The Daily Show has touched on the cost of the war in Iraq; energy alternatives to reduce our dependence on oil; the Muslim riots over Danish cartoons; and the controversy over allowing a United Arab Emirates company to manage American ports. And, of course, Vice President Dick Cheney's quail-hunting incident. These headlines, combined with regular segments about the Middle East ("Mess O'Potamia") and world religions ("This Week in God"), give viewers at least a passing awareness of most major world events.
To survive, the traditional news media may have to embrace The Daily Show instead of trying to outdo it.
Already we're seeing changes in journalism stalwarts like the nightly network newscast. The traditional formula - a man at the anchor's desk, intoning the headlines with loads of gravitas and a serious expression - is starting to fade away. There's room for changes in format, and it's possible that comedy programs such as The Daily Show will begin to merge with more traditional news outlets, combining comedy and hard news.
If you look, you can see it happening now.
During the 2004 election, CBS Evening News regularly aired clips from late-night talk shows and The Daily Show, giving viewers a sampling of the latest political quips.
And last year, while CBS searched for an evening news anchor to replace Dan Rather, there was speculation - seriously - that Stewart might be given a role on the nightly newscast. When The Associated Press asked CBS chief Les Moonves about Stewart, he wouldn't rule out the possibility, pointing out that the network was trying to reinvent the news, "making it younger and more relevant, something that younger people can relate to. . . ."
It's not a crazy idea, West says: "Some young people trust Jon Stewart more than they do their nightly anchors."
And with the changes that are coming in the news business, Jon Stewart might someday be their nightly news anchor.
Show me the funny
Jon Stewart isn't full of one-liners. In fact, he often plays the disbelieving straight man, showing news clips and allowing his targets - primarily politicians and cable-news personalities - to make themselves look ridiculous. But here's a glimpse of the multilayered humor that delights Daily Show fans:
On Vice President Dick Cheney's quail-hunting mishap:"Near tragedy over the weekend in South Texas. Vice President Dick Cheney accidentally shot a man during a quail hunt at a political supporter's ranch, making 78-year-old Harry Whittington the first person shot by a sitting veep since Alexander Hamilton. Hamilton, of course, was shot in a duel with Aaron Burr over issues of honor, integrity and political maneuvering. Whittington . . . was mistaken for a bird."
Jon Stewart and Daily Show correspondent Rob Corddry, discussing Cheney's hunting accident (with allusions to the war in Iraq):
Stewart: I'm joined now by our own vice presidential firearms-mishap analyst, Rob Corddry. Rob, obviously a very unfortunate situation. How is the vice president handling it?
Corddry: Jon, tonight the vice president is standing by his decision to shoot Harry Whittington. According to the best intelligence available, there were quail hidden in the brush. Everyone believed at the time there were quail in the brush. And while the quail turned out to be a 78-year-old man, even knowing that today, Mr. Cheney insists he still would have shot Mr. Whittington in the face. He believes the world is a better place for his spreading buckshot throughout the entire region of Mr. Whittington's face.
Stewart: But why, Rob? If he had known Mr. Whittington was not a bird, why would he still have shot him?
Corddry: Jon, in a post-9-11 world, the American people expect their leaders to be decisive. To not have shot his friend in the face would have sent a message to the quail that America is weak.
On the Enron trial:
"The trial of Enron chiefs Jeffrey Skilling and Ken Lay began 4½ years after perpetrating, allegedly, the fraud that led to the second largest bankruptcy in American history. Why 4½ years? Because apparently it's harder to bring Ken Lay to trial than it is to invade two countries."
On the investigation into the White House leak that exposed the identity of undercover CIA agent Valerie Plame:
"Last week, the investigation finally appeared to be making progress. Two reporters thought to know the name of the leaker - Matt Cooper of Time magazine and Judy Miller of The New York Times - wound up in federal court, subpoenaed by the special investigator. ... The tension mounted. Would the pair stand their ground as courageous defenders of the free press? Or perhaps arrogantly flout the law in the face of a federal investigation? Or would the story be too complicated and we'd all just focus on Tom Cruise? I mean, he's crazy. Did you see him on Oprah with his girlfriend?"