The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users. https://t.co/sfmdrxGBNJ pic.twitter.com/thvicDEL29

— Aram Zucker-Scharff (@Chronotope) December 26, 2018