Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American aesthetic and replaced it with sterile, soulless branding.

Masino kept a DEI regime that promises to “identify, recruit, and advance” hires by race — and now… pic.twitter.com/6BLthLuQ1Y

— Woke War Room (@WokeWarRoom) August 20, 2025
"Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American aesthetic and replaced it with sterile, soulless branding.

Masino kept a DEI regime that promises to “identify, recruit, and advance” hires by race — and now faces civil rights complaints from @America1stLegal to the EEOC and the Tennessee AG.

She should resign and be replaced with leadership that will restore Cracker Barrel’s tradition," .....