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What's a consumer to do today? Between cause - and patently false-marketing, looking beneath the surface appearances of product packaging and advertising becomes a necessity, lest we harm ourselves or the environment unknowingly, or support industries that don't have our best interests in mind.
You may already know about green-washing, pink-washing and so-called gene-washing (i.e. 'natural' labeled products containing GMOs), but prepare yourself for the next level of @%@#!% with "organic-washing." ...
With the USDA organic logo increasingly being slapped onto products that don't represent the ethos or quality of organic, sustainable farming, either the USDA certification process needs to undergo reform, or we need another type of certification altogether. Better yet, grow your own high-quality, truly organic food, or work with local growers and producers that are doing just this. After all, we can see through recent GMO labeling initiative defeats that when it comes to enacting reform, we are going to have to do it from both top down and the bottom up, i.e. you can vote and enact immediate change with your dollar and your fork!

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