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Oohs and aahs: Vowel sounds affect our perceptions of products

Would you drive a SUV called a Himmer" Phonetic symbolism refers to the notion that the sounds of words, apart from their assigned definition, convey meaning. A fascinating forthcoming paper from the October issue of the Journal of Consumer Research applies this theory to product names. The researchers find that product names with vowel sounds that convey positive attributes about the product are deemed more favorable by consumers.

Front vowel sounds are ones that are made with the tongue forward in the mouth, such as the sound of the letter "I" in mill. Back vowel sounds are ones that are made with the tongue farther back in the mouth, such as the "a" sound in mall. Numerous prior studies have shown that the two types of vowel sounds tend to be associated with different concepts that are strikingly uniform, even across cultures. Front vowel sounds convey small, fast, or sharp characteristics, while back vowel sounds convey large, slow, or dull characteristics.

Attention

Propaganda Warning! Expert panel, funded by a major maker of aspartame, says, 'Aspartame is safe'

An expert panel says it's confident there's no health risk from aspartame -- the artificial sweetener used in thousands of food products.

"We conclude aspartame is very safe," panel coordinator Bernadene Magnuson, PhD, assistant professor of nutrition and food science at the University of Maryland, said at a news conference.

Do the panel findings lay to rest all concerns over aspartame safety?

"We hope so," panel chairman William J. Waddell, MD, professor and chair emeritus of toxicology at the University of Louisville, said at the news conference.

Not so, says Michael F. Jacobson, PhD, executive director of the consumer group Center for Science in the Public Interest (CSPI).

Ambulance

Deaths Blamed on Improper Painkiller Use

WASHINGTON - The deaths of two patients prescribed a powerful painkiller as a headache treatment were among four fatalities linked to the recently approved drug, its manufacturer reported Thursday.

Health

Psychologists say: No play can make Jack or Jill a sick little boy or girl

All is not well in the playgrounds of the world, says an international group of child therapists, including several prominent Canadians.

©Vancouver Sun
A UNICEF report found that British children are among the most unhappy in the developed world. Outdoor, unstructured and loosely supervised play is missing in children's lives, the report added.

Attention

1 in 8 World Trade Center rescue and recovery workers developed post-traumatic stress disorder

New findings from the WTC health registry show rates were highest among volunteer workers, lowest among police officers

Thousands of World Trade Center rescue and recovery workers were still suffering serious mental health effects three years after the disaster, the Health Department reported today. New findings released from the World Trade Center Health Registry show that one in eight rescue and recovery workers (12.4%) likely had post-traumatic stress disorder when they were interviewed in 2003 and 2004. The findings were published today in the American Journal of Psychiatry, available online here.

Bell

US Soldier's Tragic Suicide Just One of Dozens

Dane and April Somdahl own the Alien Art tattoo parlor on Camp Lejeune Boulevard -- just outside the sprawling Marine Corps base of the same name in Jacksonville, North Carolina.

In an interview from the back of her shop, April talked about how her customers' tastes have changed since George W. Bush ordered the invasion of Iraq in March 2003.

Arrow Up

United States Continues to Have Highest Level of Health Spending

The United States continues to spend the most on health care when compared to other Organization for Economic Cooperation and Development (OECD) countries. Health care prices and higher per capita incomes are major factors for higher U.S. spending, according to a study by researchers at the Johns Hopkins Bloomberg School of Public Health and Princeton University.

Compared to the average OECD country in 2004, the United States has fewer health resources - physicians, nurses and hospital beds - and lower utilization of these resources. Health spending for chronic health issues, such as obesity, alcohol consumption and smoking, also contributes to high health spending in the United States. The study is published in the September/October 2007 issue of Health Affairs.

Attention

Flashback Toxoplasma gondii turns women into sex kittens, Makes Men Stupid

A common parasite can increase a women's attractiveness to the opposite sex but also make men more stupid, an Australian researcher says.

About 40 per cent of the world's population is infected with Toxoplasma gondii, including about eight million Australians.

Human infection generally occurs when people eat raw or undercooked meat that has cysts containing the parasite, or accidentally ingest some of the parasite's eggs excreted by an infected cat.

The parasite is known to be dangerous to pregnant women as it can cause disability or abortion of the unborn child, and can also kill people whose immune systems are weakened.

Bizarro Earth

Sleeping Beauty: The hibernation diet

Hibernating animals survive the winter months in a state of torpor. Their body temperature plummets, their heart and breathing rates drop, and their metabolism changes from primarily glucose burning to fat burning. They then live on body fat reserves, sometimes for many months at a time.

Could inducing a similar state of torpor in humans also change our metabolism from glucose burning to fat burning? And if so, would this be an effective treatment for obesity?

Comment: Next step is to stop breathing and avoid aging. Forever young and slim!


Attention

Thirty years: difference in life expectancy between the world's rich and poor peoples

Life expectancy in the richest countries of the world now exceeds the poorest by more than 30 years, figures show. The gap is widening across the world, with Western countries and the growing economies of Latin America and the Far East advancing more rapidly than Africa and the countries of the former Soviet Union.