
Despite the pink ribbon push, cancer deaths have dropped only slightly
The stark reality is that in the 26 years since the campaign began, deaths from breast cancer have dropped only slightly - about 2% per year, starting in 1990. According to the National Breast Cancer Coalition in Washington, D.C., 117 women in the U.S. died of breast cancer every day in 1991; today that number is 110.
"I don't think people understand the lack of progress," says Fran Visco, the coalition's president.











