Comment: See Part 1: Google attacks alternative health information by burying Mercola in their latest search engine update
For the first part of this two-part article, see yesterday's post, "Google buries Mercola in their latest search engine update,' Part 1 of 2." In Part 1, I discussed the effects Google's June 2019 broad core algorithm update and updated quality rater guidelines is having on traffic to this site.
As mentioned in Part 1, Google's "quality raters" are now manually lowering the ranking of undesirable content and buries even expert views if they're deemed "harmful" to the public.
Google raters use Wikipedia for 'expertise' and 'trustworthiness'
One of the primary sources Google's quality raters are instructed to use when assessing the expertise, authoritativeness and trustworthiness of an author or website is Wikipedia, "the free encyclopedia." Excerpts from my Wikipedia page read:1
"Joseph Michael Mercola (born 1954) is an alternative medicine proponent, osteopathic physician, and Web entrepreneur, who markets a variety of controversial dietary supplements and medical devices through his website, Mercola.com ...Mercola criticizes many aspects of standard medical practice, such as vaccination and what he views as overuse of prescription drugs and surgery to treat diseases.On his website mercola.com, Mercola and colleagues advocate a number of unproven alternative health notions including homeopathy, and anti-vaccine positions ... Mercola's medical claims have been criticized by business, regulatory, medical, and scientific communities."















Comment: See: