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Are attitudes to the environment in China changing as people's wealth increases?
There are two trends. One is a greater awareness. For instance, a group of young Chinese entrepreneurs is calling for an end to the consumption of shark fin soup. But there is also a rise in the number of affluent people who want to show off their wealth. Eating wildlife is a part of Chinese culture, so when people get richer they eat more wildlife. They need something to persuade them. I think culture is the most effective tool. A respect for life is part of the Buddhist tradition, which has had a big influence on Chinese culture, though sometimes people forget it.
Is it possible to preserve biodiversity in the world's fastest-developing country?
It depends. If you take pandas as an example, then yes, it is. But if you take the Yangtze river dolphin, which was declared functionally extinct in 2006, then no, it isn't. The critical point is to make conservation relevant to others. The panda has no practical value to people but its looks help ensure its survival.
What about the vast majority of wildlife that lacks the emotional draw of the panda?
We use the panda as a flagship to protect all the other creatures and plants where it lives. But what is really needed is a new economic system that recognises and pays for the value of nature.