The move followed a persistent campaign by various organizations and individuals that peddle the so-called woke ideology. The trouble with the mascot was that it was too male and was putting women off from joining the force. The mascot will be replaced by in-house solutions, fire-extinguisher-shaped characters Freddy, Filbert and Penelope.
Comment: In other words, a tiny group of people not representative of the majority, who happen to be very loud and persistent in ramming their ideology down the throats of all the people who disagree with them. The fact is, something like 96% of firefighters are male, in large part because firefighters need to be physically strong. How many women can carry a full-grown man out of a burning building? And how many would willingly choose a career in which they did so for a living?
The Fireman Sam debacle is just one of the latest illustrating an ideological push by the PC crowd to dominate almost all aspects of everyday life. The public outcry against the decision was almost immediate, with people pointing out the absurdity of the whole thing.
"Fireman Sam works for the fire service and is called Sam. What else do they need to include?" asked Joe Carter from Lincoln. "You wonder if our fire chiefs are operating in the real world."















Comment: RT adds: More fallout from the perhaps well-intentioned #MeToo movement. Unfortunately, "believe all women" often translates to "don't believe any man". But news flash for the ideologically possessed: some men are rapists, some women lie. It's not pretty, but that's life.