© Andrew Rusk/FLICKR
Noam Chomsky
Noam Chomsky
Chomsky's contribution to that 1988 book was to describe the selling of specifically the wars in Vietnam and in adjoining Indo-chinese nations, according to that book's main author, Herman's, theory. That theory was called the "Propaganda model of communication". It's the book's theory, or "model," of manufacturing consent for wars. According to their book, the practitioners of this model are the public relations or PR profession that sell, to the domestic American public, invasions and military occupations of foreign lands. This is a specialized field of PR.
Herman's theory (or "model") of political PR (commonly called "propaganda") for the invasion and control of foreign countries, had, itself, actually already been presented 66 years earlier in almost full form in Walter Lippmann's 1922 introduction of that concept, "the manufacture of consent," but Lippmann focused there more broadly, on the selling of all types of governmental polices, and not only on the selling of invasions and military occupations of foreign lands. Lippmann had introduced this broader concept of "the manufacture of consent," in his 1922 book Public Opinion.
Comment: Chomsky is a mixed bag of truth and lies, and likely controlled opposition. Discernment as always.