
California Governor Gavin Newsom speaks during a campaign rally in San Francisco, California, September 14, 2021
The bill, signed into law by Newsom on Saturday, will require toy retailers and chains with more than 500 employees to display toys traditionally marketed at girls or boys together in a special area of floor space. This area can be "labeled at the discretion of the retailer," according to the bill's text.
The bill describes the traditional labeling of toys, for example dolls for girls, trucks and guns for boys, as making "it more difficult for the consumer to compare the products and incorrectly impl[ying] that their use by one gender is inappropriate."
Stores will still be allowed to maintain separate boys and girls sections, but failing to provide a gender-neutral aisle will be punishable by fines of up to $500. Though toy manufacturers have slowly been moving to de-gender their products, California's law is the first of its kind in any US state.














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