The "Vest or Vote" campaign, pushed by social justice organization The Dream Defenders, includes a billboard in Tallahassee, the state capital, and online ads that will appear on Facebook and Twitter. Dream Defenders said the campaign wants to put the state's loose gun laws - and their impact on communities of color - front and center.
Sale on bulletproof vests for kids! Pick yours up today! Visit http://t.co/mKHWBsh24z or call 1-800-462-2405 pic.twitter.com/0zmt1ASZgd"In November, Florida's voters will be faced with the question first posed by Malcolm X, 'the ballot or the bullet,'" Ciara Taylor, political director for Dream Defenders, said in a statement reported by Ad Week. "That dichotomy is what this election is ultimately about."
- The Dream Defenders (@Dreamdefenders) October 14, 2014
The billboard mimics a clothing ad such as those one might associate with H&M or Gap, according to The BRPR Group, a Miami advertising agency that worked on the campaign. In the ad, an African American child is shown with arms outstretched, showing off a black bulletproof vest, called in the ad "The Dream Vest."















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