- Procter & Gamble reported Tuesday that it wrote down the value of its Gillette brand by $8 billion.
- Executives attributed the write-down to currency devaluations and lower shaving frequency.
- The consumer products giant has also faced increased competition from disruptors like Dollar Shave Club and Harry's.
P&G reported an impairment charge of $8.0 billion in the fiscal fourth quarter, resulting in a net loss of $5.24 billion. The one-time, noncash charge was to adjust the carrying values of Gillette's goodwill and intangible assets.















Comment: Notice how this report neglected to mention how Gillete's new feminist advertising campaign might have had something to do with men choosing not to buy products from companies that tell them they are toxic! But, yeah, blame beards!