That's the kind of thing that pops into the mind of a cynic when listening to some of the engineers and technologists interviewed for a new edition of the BBC program Panorama, in which a selection of Silicon Valley insiders walk through the myriad ways they addict users to products and services to make money.
They talk about the purposeful engineering of those products and services to keep us hooked as if they were a digital form of white powder - virtual cocaine that makes us not fans of the product, but in extreme cases almost unable to go without it.
And then now, confronted with the full scope of what they helped bring into the world - you can almost hear Gob Bluth's apology, "I've made a huge mistake."
Comment: Its' even worse than the above article suggests: