Meta Platforms, the American company that runs and owns social media platforms such as Instagram and Facebook, allows Israeli settler groups to profit from anti-Palestinians content, while blocking monetization for the accounts of Palestinians and limiting their reach, a report says.

A new investigation by the Arab Center for the Advancement of Social Media (7amleh) found that extremist Jewish groups such as the Hilltop Youth, sanctioned by the US, UK, and other nations for their involvement in violent attacks on Palestinians in the occupied West Bank, continue to generate revenue through Facebook and Instagram.

The report presented samples of monetized Israeli pages that "promote illegal outposts, justify settler violence, mock Palestinian victims, call for forced displacement, or celebrate destruction and genocide in Gaza."

Meta's moderation systems still permit these groups, which use platforms to organize and fundraise for illegal settlement activities, to receive revenue despite committing violence and violating the company's own policies. Meanwhile, Palestinian accounts of well-known journalists and human rights advocates are subject to systematic censorship and "digital erasure."

7amleh documented thousands of instances where Palestinian accounts were shadow-banned, restricted, or permanently deleted for showing the reality of life under Israeli occupation.

This discrepancy creates a "monetization blockade" that prevents Palestinian creators from earning revenue based on their geographic location.

"This reality creates a dual system: on one hand, Palestinian digital and economic participation is suppressed; on the other, pages that promote settlement activity, violence, and incitement against Palestinians are financially rewarded," the report concluded.

By allowing sanctioned groups to profit while suppressing the narratives of those reporting from the ground, Meta is accused of facilitating a "digital apartheid" in West Asia.

7amleh called for an independent audit of Meta's Hebrew-language moderation and an end to the discriminatory policies that silence Palestinian civil society while enabling settler violence to flourish.

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