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As more affluent Indians travel the world and their country's growing economy and population gain more global attention, they are increasingly embarrassed about one of India's dirtiest features: its cities.
It is not uncommon to see piles of putrefying garbage lying along the streets, in front of fancy malls and luxury car showrooms, and at the gates of many exclusive neighborhoods. But just as common is the sight of Indians walking past the smelly heaps, covering their noses with the edge of their saris or handkerchiefs and waving the flies away.
Many Indians routinely throw empty cigarette packs, plastic wrappers or cans from their car windows. Even at religious sites, waste is often dumped into rivers, lakes or the streets. Open, stinking drains in residential neighborhoods are choked with household trash.
With India's creaky municipal management system stretched thin and government response to the teeming trash patchy at best, the problem will only worsen, analysts say. More than 600 million Indians will
live in cities by 2030, compared with a little more than 350 million today. Indians generate more than 55 million tons of solid waste every year, and that figure will increase to 240 million tons by 2047, according to the Energy and Resources Institute in New Delhi.
But there is a new push for change from some quarters.
Neighborhood volunteers, schools and activists in big cities are organizing like rarely before to clean up India. They are staging sporadic cleanup drives at markets, beaches and railway stations. They are urging people not to litter, asking families to separate waste from recyclables and using smartphones to photograph and report uncollected garbage to the government.
Even the federal Tourism Ministry
launched a campaign to keep areas around heritage monuments clean.
Comment: Cleaning the cities would be a great idea, but changing India's culture of rape might also help tourism and the global view of India.
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