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In 324 B.C.E., Alexander requested that he be deified so that he could carryout a scheme of repatriating 20,000 Greek exiles, which was contrary to the established laws of the League of Corinth. He became the son of Zeus, and his face soon appeared on coins, replacing that of Heracles, the real mythological son of Zeus. He commissioned, or allowed to be built, many statues and monuments in his honor, and representations of his portrait were to be found everywhere in his empire, adorning pottery, coins, buildings, and formal art (P. M. Taylor, 1990, p. 31). Alexander was the first to recognize that to maintain cohesion and control over his vast empire, such propaganda symbols could serve as a constant reminder of the various subjugated populations just where the center of power resided. (source)So through works of fiction, the unacceptable became acceptable, the alien became familiar, and the minds of the masses were changed and manipulated.
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