© Alexandra ROBINSON / AFP
Under the new rules, announced Monday by Monika Bickert, Facebook's head of global policy management, videos will be removed from Instagram and Facebook if they meet two criteria.
Videos will be automatically flagged by Facebook if they have "been edited or synthesised ... in ways that aren't apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say" or if they are "the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic."
Comment: What about below-average persons? I.e., pretty much every mainstream media journalist who is so out of touch with reality that they can't even recognize satire, or a simple joke?
If a video is deemed to be false or partly false, Facebook will "significantly reduce" its distribution in users' news feeds and reject it outright if it is posing as an ad.
The company is opting to leave such offending videos on the platform but marking them false, to help prevent them spreading under false pretences on other social media platforms and elsewhere on the internet.
Comment: See also: Indiana: Convicted killer accused of fatally stabbing ex-girlfriend, then eating her brain, internal organs