Staring from December 1, people will be urged to wear masks "outdoors on busy streets, within crowded indoor workplaces and in places of worship," Irish Prime Minister Micheal Martin announced.

When asked to explain what was meant by 'busy streets', the PM urged everyone to use "common sense" in avoiding crowds.

Common sense in government seems to have been buried for good during the first lockdowns.

© AFP / Paul Faith ‌
A shopper wears a mask in Dublin, Ireland. October 2020.

"You name all the busy streets in the run up to Christmas - they're going to be busy," Martin said, adding that the streets would turn into an "equivalent of the shopping mall" during the holiday season.

The new recommendations are more thorough than the guidelines issued in July, which dealt with mask-wearing indoors. Observing the guidelines would continue to be voluntary, which is different from the rules on covering one's nose and mouth on public transport and in shops where violations are punishable by fines.

"We don't envisage going down that route, that's not what we're at here," Martin said, noting that people have responded "magnificently" in terms of wearing masks on public transport and in shops.

The update came two days after Ireland's top World Health Organization official Michael Ryan encouraged everyone to make "small choices" like wearing a mask to protect vulnerable people at family get-togethers.

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It is reported that in a 2017 presentation, McKinsey laid out several suggestions for boosting sales of the pill, including by compensating distributors the damage from selling the product. It estimated the number of people who may overdose or get hooked on OxyContin and suggested paying rebates for "events" that could be reliably attributed to it.

For example, the report explains, a rebate of $14,810 for each of the 2,484 cases - which the consultancy firm projected would happen in 2019 due to OxyContin sold through CVS Health's pharmacy chain - would net the distributor $36.8 million. CVS and another firm mentioned in the presentation, Anthem, are among McKinsey's biggest clients. Both companies said they never received any rebates under a scheme described in the court papers.

It is said that senior McKinsey partners also discussed in 2018 doing more than "eliminating all our documents and emails." The suggestion was reportedly floated by Martin Elling, a leader for McKinsey's North American pharmaceutical practice, in response to the news that the state of Massachusetts had sued a former Purdue board member for her role in fueling the opioid crisis. Elling's addressee, Arnab Ghatak, responded as quoted: "Thanks for the heads up. Will do." It's not clear if any records were actually destroyed by McKinsey.

The report also highlights McKinsey's role in persuading the Sacklers family, who own Purdue, to accept their plan to "turbocharge" the sales of OxyContin and in preparing Purdue executives on how to push back against the US Food and Drug Administration.

The firm's involvement in Purdue's predatory business became public knowledge last year, after unredacted legal papers in the Massachusetts case were released. McKinsey has not been charged by the federal government or sued by anyone for consulting Purdue.

The New York Times story was met with disgust and anger online, with many commenters describing the money making advice as nothing short of "evil." The same word was used by an expert cited by the newspaper.

"This is the banality of evil, M.B.A. edition," Anand Giridharadas, a former McKinsey consultant who reviewed the documents, said of the firm's work with Purdue.

"They knew what was going on. And they found a way to look past it, through it, around it, so as to answer the only questions they cared about: how to make the client money and, when the walls closed in, how to protect themselves."

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