
Jacob Frey, Mayor of Minneapolis takes at knee George Floyd's memorial service on Thursday, June 4, 2020 in Minneapolis , Minnesota
I've stopped counting the number of apologies issued by public figures, business institutions and celebrities in recent weeks. It's sometimes difficult to avoid the conclusion that a public apology has become a public-relations exercise. Why else would the Greene King pub chain and Lloyd's of London apologize for the links to the slave trade - a historical event that occurred centuries ago?
Moral cowardice and the easy way out
Moral cowardice is another of the driving forces fueling the proliferation of public apologies. Apology has become weaponized to the point that very few politicians possess the strength of character to stand by their words. I remember when, last November, the Mayor of Middlesbrough, Andy Preston, apologized 'unreservedly' to the mental-health charity Mind for calling a Facebook commenter a 'nutter'. There's something truly scary about a world in which people wish to censor others for using a word the vast majority of human beings find unobjectionable. But what is even more chilling is that the mayor felt obliged to grovel and apologize.














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