Arenas, airports and stores are already adopting facial recognition software to identify criminals, from shoplifters to potential terrorists - so marketing is the natural next step, according to Arturo Falck, CEO of Whoo.ai and one of several biometrics execs interviewed by trade publication Biometric Update.
Once companies are using this type of technology for crime prevention purposes, there's no reason why they should not be using it for upselling their customers.And what if those customers don't want to be upsold? A Brookings Institute survey last month indicated half of Americans still oppose facial recognition for theft prevention purposes, let alone marketing, indicating Whoo.ai has an uphill battle ahead. Along those lines, 50 percent think there should be limits on the technology's use by law enforcement. Emails recently obtained by the Project on Government Oversight reveal Amazon has pitched its own facial recognition systems to ICE and other government agencies.















Comment: To really tackle the issues involved here there has to be a multi-prong approach. There needs to be a stress management program that does more than give students crayons and puppies. They need to teach the students to deal with stressors of all kinds effectively in order to make the students more resilient, and that will make them less likely to panic in any emergency situation. The schools and the media need to stop feeding the school shooter social contagion by no longer naming the shooters. The list goes on, but the point is that having students take these courses aren't really helping the students and won't prevent future shootings.