
Television personnel work inside of the International Broadcast Center at the 2018 Winter Olympics in Pyeongchang, South Korea, Wednesday, Feb. 21, 2018. Live television has always presented challenges, but NBC's Olympic stumbles this month have unfolded before an audience ready to pounce.
So it's with a certain irony that when NBC has had problems in Pyeongchang, it has all been very simple: one person, one live microphone and some 20 million critics. The network has apologized - or not - for a handful of gaffes seen as insults by South Koreans, by the Dutch, by women athletes, by ski fans.
Live television and the risks that it brings are nothing new. The climate surrounding it is.
"Live TV used to be fleeting," says Brett Kurland, a broadcast professor and director of sports programs at Arizona State University. "Something would happen, and you would either see it or you didn't. Now if you say something that someone doesn't like, they'll cut it into a GIF and post it on the Internet. Before you know it, it blows up on your Twitter feed."














Comment: How is this for anti-Russian hysteria?
The new Idiocracy consensus is that Russia committed an "act of war" on par with Pearl Harbor and 9/11 - should the US respond accordingly?