It was a desperate plea from a tearful dad, tossed like a message in a bottle into the vast sea of the Internet.
"You ever do something crazy because you just don't know what to do anymore? Well, that's what I'm doing right now," said John Berlin, staring into the camera with moist, red-rimmed eyes.
"I'm calling out to Mark Zuckerberg and Facebook," he continued. "You've been putting out these new movies, these one-minute movies that everyone's been sharing. Well, my son passed away ... and we can't access his Facebook account. I've tried e-mailing, and different things, but it ain't working. All we want to do is see his movie.
"I know it's a shot in the dark, but I don't care," he said, his voice breaking. "I want to see my son's video. His name's Jesse Berlin. So please help me."
The Arnold, Missouri, man shot
the emotionally raw, 84-second clip on his phone and posted it Wednesday morning to YouTube and
Facebook. By late afternoon it had hundreds of thousands of views and he was deluged with Facebook messages.
Then, that night, Facebook called.
Comment: For more detail on 'Neknomination' deaths and bizarre behavior see here.