
Activists in Switzerland's gun law reform referendum used graphic images in their campaign, for instance this one for the No campaign which says, "Firearms monopoly for criminals? No."
With final official results yet to be released, a majority in at least 18 of Switzerland's 26 cantons voted against the proposal to ban army rifles from homes and impose new requirements for buying other guns.
The proposal would have ended the Swiss tradition of men keeping their army rifles at home - even after completing their military service. Supporters of the reform argued this would have reduced incidents of domestic violence and Switzerland's high rate of firearms suicide.
"This is an important sign of confidence in our soldiers," said Pius Segmueller, a lawmaker with the Christian People's party and former commander of the Vatican's Swiss Guard.
The government had argued that existing laws were sufficient to ensure some 2.3m weapons in a country of fewer than 8 million people are not misused.