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A £690m expansion of the Grand Mosque in Mecca has begun to accommodate an extra 1.2 million pilgrims a year.
Behind closed doors - in places where the religious police cannot listen in - residents of Mecca are beginning to refer to their city as Las Vegas, and the moniker is not a compliment.
Over the past 10 years the holiest site in Islam has undergone a huge transformation, one that has divided opinion among Muslims all over the world.
Once a dusty desert town struggling to cope with the ever-increasing number of pilgrims arriving for the annual Hajj, the city now soars above its surroundings with a glittering array of skyscrapers, shopping malls and luxury hotels.
To the al-Saud monarchy, Mecca is their vision of the future - a steel and concrete metropolis built on the proceeds of enormous oil wealth that showcases their national pride.
Yet growing numbers of citizens, particularly those living in the two holy cities of Mecca and Medina, have looked on aghast as the nation's archaeological heritage is trampled under a construction mania backed by hardline clerics who preach against the preservation of their own heritage. Mecca, once a place where the Prophet Mohamed insisted all Muslims would be equal, has become a playground for the rich, critics say, where naked capitalism has usurped spirituality as the city's
raison d'être.
Few are willing to discuss their fears openly because of the risks associated with criticising official policy in the authoritarian kingdom. And, with the exceptions of Turkey and Iran, fellow Muslim nations have largely held their tongues for fear of a diplomatic fallout and restrictions on their citizens' pilgrimage visas. Western archaeologists are silent out of fear that the few sites they are allowed access to will be closed to them.
But a number of prominent Saudi archaeologists and historians are speaking up in the belief that the opportunity to save Saudi Arabia's remaining historical sites is closing fast.
Comment: Readers might want to have a look at Programmed to Kill by Dave McGowan, Predators: Pedophiles, Rapists, and Other Sex Offenders by Anna Salter, Snakes in Suits by Robert Hare and Paul Babiak, Without Conscience by Robert Hare and Political Ponerology by Andrew Lobaczewski to get a better understanding of what is going on here.