
Demonstrators protest against Serbia's President Aleksandar Vucic and his government, in Belgrade
Among a tranche of leaked UK government documents related to covert actions in the Balkans is a fascinating secret study, conducted by professional services firm WYG and pollster Ipsos, which discusses methods of countering negative perceptions of Whitehall among the region's constituent countries, and the type of propaganda that should be used to manipulate citizens' perspectives.
The target audience analysis (TAA) offered four "programming recommendations" that would offer "potential routes" to achieving London's "wider objectives", among them boosting "positive perceptions" of the UK, EU accession and NATO membership in the Balkans, and "[countering] malign influence by third parties." These were: promoting media literacy among young citizens; supporting "independent"media; funding initiatives to expose "fake news"; and promoting "historical 'friendship' narratives" about the UK's links to the region.














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