That is the question David Bernstein, Executive Director of the pro-Israel propaganda group, The David Project, asks in a surprisingly frank article titled "How to 'Name-And-Shame' Without Looking Like a Jerk" posted on Israel Campus Beat, a website sponsored by the Conference of Presidents of Major American Jewish Organizations.
Bernstein writes:
One of the more controversial tactics in a growing effort to counter the delegitimization of Israel is to "name-and-shame" - to go after those who actively delegitimize Israel and seek to delegitimize them.
There are even those, such as British journalist Melanie Phillips, who argue that our entire strategy should be to relentlessly attack the other side and to cease "defending" Israel.
While name-and-shame tactics can be put to positive effect, they can also easily backfire and do more harm than good. We need to learn the art of being disagreeable in the most agreeable possible fashion.













