British astronomers are to broadcast the first adverts to aliens.
The cosmic stunt marks a small step for man, a giant leap for advertising hype and
underlines the desperation of British astronomers to find new sources of funding as they struggle to cope with swingeing cuts that now threaten institutions such as Jodrell Bank, the world famous observatory in Cheshire.
Although each and every television advert already broadcast has leaked into the heavens, the caper marks the first time one is to be targetted at an other worldly market, a zone in the constellation Ursa Major that could harbour alien worlds, the snack manufactuer Doritos announces today.
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©Telegraph (UK)
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The EISCAT Space Centre in Svalbard, Norway will broadcast the ad
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