Science & Technology
It is 7 o'clock in the morning. You check yourself in the mirror, adjust your collar, and consider the hectic day ahead. But at least you know that the stress won't damage your health, for this is no ordinary set of clothes you are wearing. Embedded within the fabric are numerous sensors, constantly monitoring your vital signs. If danger signs are detected, the garment is programmed to contact your doctor - and send a text message telling you to take it easy.
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| ©University of New South Wales |
| The Monito del Monte (Dromiciops gliroides) |
In work to be published in the April issue of the Journal of Consumer Research, Professors Gavan Fitzsimons and Tanya Chartrand of Duke, and Gráinne Fitzsimons of Waterloo, found that even the briefest exposure to well-known brands can cause people to behave in ways that mirror those brands' traits.
"Our explanation provides a unifying view of how lightning escapes from a thundercloud," the researchers report in the April edition of Nature Geoscience.
Most people see lightning strikes that go from clouds to the ground, but some lightning goes upward, forming blue jets and gigantic jets. Perhaps the most dangerous lightning appears as "bolts from the blue" -- lightning that begins upward, but then moves sideways and then downward to hit the ground as much as three miles from a thunderstorm.








