Clicks and impressions to Breitbart News from Google searches for "Joe Biden" are still at zero, where they have remained for the past seven months.
As the following chart shows, clicks and impressions to Breitbart News from "Joe Biden" Google searches displayed a healthy pattern of activity until the middle of 2020, when they suddenly flatlined.
As Breitbart News reported several months ago, the plunge first occurred after a major update to Google's search algorithm in May 2020.
Despite the fact that Breitbart News reported it, Google has neither fixed the issue nor commented on it.
Searches for "Hunter Biden" show a similar pattern, with far more clicks and impressions before Google's May update, even though the vast majority of public attention on scandals related to the former VP's son came relatively recently.
As reported in July, Breitbart's overall visibility on Google has dropped by over 99 percent compared to 2016. Other conservative websites have experienced similarly steep reductions in visibility.
From Breitbart's earlier reporting:
Search visibility is a key industry measure of how findable a publisher's content is in Google search. New data shows that Google has suppressed Breitbart's search visibility by 99.7 percent since 2016.Moreover, as reported earlier today, Google's suppression is so extreme that even results from obscure websites plagiarizing Breitbart News' original content now appear ahead of Breitbart's original stories in search:
On April 4, 2016, Breitbart ranked in the top ten search positions (i.e., on the first page of Google search results) for 355 key search terms; but now, as of July 20, 2020, Breitbart ranks in the top ten search positions for only one search term. And, on April 4, 2016, Breitbart ranked in the top 100 search positions for 16,820 key search terms; but now, as of July 20, 2020, Breitbart ranks in the top 100 search positions for only 55 search terms.
Moreover, organic Google search traffic to Breitbart (measured by unique visitors) is down 63 percent when comparing the first half of 2016 with the first half of 2020.
Even when the exact headline of a Breitbart News article is typed into Google, search results will frequently return results to obscure websites instead of Breitbart itself — sometimes websites that scraped Breitbart's content without permission.
For example, we conducted a Google search for the following Breitbart News original article: "Joe Biden Touts 'Most Extensive & Inclusive Voter Fraud Organization in History of American Politics,'" by Kyle Olsen.
The top search result is from a website called Geopolitics News, which plagiarizes both the headline and the full content of the article — complete with Olson's bio.
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