Greta Thunberg
© Liv Oeian / Shutterstock
Greta Thunberg
In the matter of a few months, Greta Thunberg went from a lone girl protesting in front of the Swedish parliament to an international phenomenon. Although mass media is making it seem as if this meteoric rise to prominence happened organically, this is simply not true.

Behind Greta is a major machine, one that is controlled by major international actors and backed by major funds. This PR machine has allowed Greta to make the covers of magazines, become the subject of thousands of news articles while being photographed with world leaders and giving speeches at elite organizations such as the United Nations.

Although Greta might very well be genuinely concerned with the fate of the planet, her message is carefully crafted by those who control her to generate a specific response from the youth. In short, Greta is the face of a major marketing scheme - a tightly coordinated international effort to sell global warming through a specific lens: Fear, panic, and urgency.

Before going further, I need to point out that I am neither a "climate denier" nor a "climate activist". That is not my field of expertise. I never analyzed any data regarding climate change and its correlation with human activity. I am far from qualified from speaking about this issue so I won't.

My field of expertise is mass media and its relation to power. In the "Read This First" article of this site, I explained (using quotes from the founders of the field of Communications such as Edward Bernays) how mass media is used to shape and mold opinions. The rise of Greta to international prominence is a clear-cut case of "agenda-setting" which is defined as follows:
Agenda-setting is the creation of public awareness and concern of salient issues by the news media. As well, agenda-setting describes the way that media attempts to influence viewers, and establish a hierarchy of news prevalence. Two basic assumptions underlie most researches on agenda-setting:
  1. the press and the media do not reflect reality; they filter and shape it;
  2. media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues.
agenda-setting theory.
© Vigilant Citizen
A classic representation of the agenda-setting theory.
Most media outlets are owned by a handful of mega-corporations, making it very easy for the elite to saturate the world with a specific message. And the meteoric rise of Greta is a result of this kind of media saturation. In fact, her entire movement is undeniable proof of the extreme reach and power of mass media in the world today which is able to create massive movements out of nothing.

Mass media programming is particularly effective on those who did not develop an acute sense of critical thinking - notably young people. And the Greta phenomenon was custom-made to cater to this very specific demographic.

Here's a look at the rise of Greta.

Family Ties
Thunberg family portrait

The Thunberg family
A young Greta posing with her famous parents for a magazine. Notice the one-eye sign made by both children.

Greta Thunberg's father is actor Svante Thunberg, whose father is actor and director Olof Thunberg. Her mother is the famous opera singer Malena Ernman who became a celebrity at the Eurovision Song Contest in 2009. In 2010, Ernman was named Hovsångerska (translated to "court singer") by Carl XVI Gustaf of Sweden.

Malena Ernman Thunberg
© Eurovision 2009
Malena Ernman Thunberg
Ernman on the cover of Vi magazine. The quote under her face says: "We all sell our souls to the devil". Can't make this up.
Malena Ernman Thunberg
© Vi Magazine
Ernman on the cover of Vi magazine. The quote under her face says: “We all sell our souls to the devil”. Can’t make this up.
In 2017, Ernman won the WWF "Environmental Hero" award for her "involvement in the climate issue for the past several years". About a year later, Ernman's 16-year-old daughter is seen protesting in front of the Swedish parliament. The perfect storm begins.

Rise to Prominence
Greta Thunberg first climate strike
© Facebook
Greta photographed during her first climate strike.
On August 20th, 2018, Greta Thunberg sat in front of the Swedish Parliament with a sign saying "School strike for the climate". Four days later, the book Scenes From the Heart was published by her mother.

malena thungberg family book

The cover of Scenes From the Heart
Written as a "family autobiography", the book discusses various issues such as Greta's Asperger's syndrome, which Ernman describes as a "superpower". In one bizarre passage, Ernman states that Greta can actually see carbon dioxide emanating from vehicles and buildings.

The perfect timing between Greta's strike and the book release was not a coincidence. And Greta's strike certainly did not go unnoticed.

On the very same day of the first strike, a picture of Greta was published on the Facebook page of We Don't Have Time, a "social network for climate change". The page is managed by Ingmar Rentzhog - a specialist in financial marketing.

Rentzhog is also a chairman of the Global Utmaning Board, a think tank that "promotes sustainable development within social, economic and environmental dimensions". The Global Utmaning Board was founded by the Swedish politician and economist Kristina Persson, who is the daughter of the billionaire politician and entrepreneur Sven O. Persson.

Backed by this machine, Greta's story garnered intense and immediate media attention in Sweden and, soon after, around the world. After a few months of weekly strikes, Greta took a year off from school to focus solely on climate change and began a tour of European cities.

thunberg handler Ingmar Rentzho
© Facebook
Ingmar Rentzhog at a climate strike.
During these events, a woman was often spotted "advising" Greta: Luisa-Marie Neubauer.

Neubauer is a member of ONE Campaign, an organization managed by Bill Gates and Bono, which is heavily funded by George Soros' Open Society Foundation.

Luisa-Marie Neubauer handler thunberg

Luisa-Marie Neubauer with Greta.
On the Associated Press' "fact-checking" site, an article with the bizarre title Climate activist Greta Thunberg does not have 'handler' asserts that Luisa-Marie Neubauer does not serve as Greta's "handler". It nevertheless admits that Neubauer is linked with this powerful Soros-funded group.
According to the Bill and Melinda Gates Foundation website, "One originated in conversations between Bill Gates and Bono in the early 2000s about the need to better inform Americans about extreme poverty around the world." The One Campaign has ties to Soros, founder and chairman of Open Society Foundations, which works to build democracies.

Brooke Havlik, a communications officer with Open Society Foundations, told the AP that the organization has given $10 million to the One Campaign since 2011.
- AP, Climate activist Greta Thunberg does not have a 'handler'
Through these powerful connections, Greta skyrocketed on the world stage. She gave speeches at Ted X talks, the European Parliament, the United Nations and she was even nominated for a Nobel Prize. She also met world leaders and celebrities across the world, including the Pope.

greta thunberg pope francis

Greta with the Pope.
Of course, mass media went into overdrive to turn Greta into a larger-than-life icon as she graced magazine covers around the world.
Thnberg i-D magazine cover
© I-D Magazine
Greta on the cover of i-D magazine. Notice the one-eye sign.
Thunberg one eye
© VC E-Book
Another picture of Greta. An unseen hand casts a shadow over one of her eyes. Very symbolic.

From a lone girl protesting in front of the Swedish parliament, Greta turned into a figure of heroism and martyrdom.

thunber saint

A banner turning Greta into a religious figure.
After touring Europe, Greta embarked on a boat and sailed to America where she was hailed as a hero, spawning massive school strikes wherever she went.

Through mass media, Greta became an important factor in local and international politics and made global warming a top priority in the Western world.

But what is exactly the role of Greta in the grand scheme of things?

Greta's Role

Although many are ready to deny this fact with great vigor (because it goes against their agenda), Greta is merely a pawn. She is controlled by powerful people and big money to promote a specific agenda. The agenda is not merely about climate change - it is about climate change through a very specific angle.

Her role was perfectly defined by Greta herself during a speech at the (very elite) World Economic Forum:
"Adults keep saying we owe it to the young people, to give them hope. But I don't want your hope. I don't want you to be hopeful. I want you to panic. I want you to feel the fear I feel every day."
Panic and fear: Two words that lead to hasty and irrational responses based on negative emotions. And this fear and panic is being thoroughly ingrained into the youth, creating a generation that is convinced that the world is burning.

thunberg climate protest children

A young school girl protesting: Greta’s target audience.
Greta is the face of a massive push across mass media and the education system to convince children that their "house in on fire". Since children absorb the information that is given to them without any kind of questioning, this push has created a new worrying phenomenon: Eco-anxiety.

i-d magazine headline eco anxety
© I-D Magazine
An i-D magazine headline about eco-anxiety.
Instead of enjoying their childhood, children are growing up with a sense of dread and impending doom. Researchers are already linking environmental concerns with cases of anxiety, depression and even suicide. Greta herself communicated this feeling during her speech at the U.N.:
"How dare you. You have stolen my dreams and my childhood with your empty words."
Although Greta might be genuinely concerned about climate change, those behind her have a much darker agenda: To create a generation of children riddled with anxiety and depression, giving the elite carte blanche for drastic measures, ranging from tax hikes to the loss of personal freedoms. And let's not forget the main goal of it all (which is also the main goal of the elite organizations behind Greta): The creation of a single world government, ruled by the world elite ... to combat climate change, of course.

In Conclusion

Any person who dares to take a critical look at the Greta phenomenon is immediately faced with the same backlash: "How dare you bully an autistic girl?" and "You're a climate denier". As seen above, this article was not about Greta herself, her looks or her mental health. It was about those behind her, the powerful machine that provided her the platform to become a media darling.

Furthermore, this article was not about "denying" climate change or any other environmental issues. It is about how this issue is "sold" through a specific lens, one that is based on fear, panic, and urgency. Like any other important issue, pollution needs to be addressed in a rational matter, starting with the core sources of the problem. In the U.S., the sectors of transportation, industry and electric power account for over 80% of greenhouse gas emissions. In other words, elite-owned corporations are the main polluters in the world today. They are the ones emitting tons upon tons of carbon dioxide in the air while dumping tons upon tons of toxic waste in water streams. Instead of tackling these industries head-on, the elite parades around an autistic girl, films world leaders clapping at her speeches and encourages children to be afraid.

Why? Because what they are truly looking for is control and submission. And the best way to obtain control and submission is by creating a fearful and panicky population that begs for governments to fix its problems.