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The "Big Latch-On" is part of the World Health Organization's World Breastfeeding Week and is being sponsored, in part, by La Leche League USA.
Mothers around the world plan to gather at 10 a.m. Saturday for simultaneous breast-feeding.
National "Big Latch-On" coordinator Annie Brown tells WLS Radio that the goal is to change the stigma and culture of breastfeeding in the United States.
"I would like every baby to have access to its mother's milk, to change the environment in the U.S. as being a bottle feeding culture," Brown explained, "To change the culture so that breast feeding is normal."
Organizers say the number to beat was set in October 2010, when 9,826 nursing mothers were recorded at 325 sites in 16 countries.
In Chicago, mothers are being asked to gather in Millennium Park and you can see a complete listing of places across Illinois through the "Big Latch-On" website.
A mother in Pekin Illinois, Autumn Stowell, said she plans to participate in the "Big Latch-On" to raise awareness about the importance of breast-feeding.
Brown discussed why she thinks people get so worked up over seeing a mother breast feeding in public, "I think that because people are so uptight about that, they are so used to seeing babies being fed by a bottle, we are really a bottle feeding culture."
Brown adds people become extremely uncomfortable when seeing a mother breast feed but that they are putting their own comfort levels above the comfort of the babies.
Source: The Associated Press
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