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The scandal provoked by Balenciaga's latest advertisement campaigns can be seen as superfluous or understandable, but the real scandal may lie in the way some media outlets have been covering it.
In November 2022, Balenciaga
posted an ad campaign on Instagram that featured children holding teddy bears dressed in BDSM gear, and another one in which a bag sits amongst papers that include a text from a Supreme Court opinion in the Ashcroft v. Free Speech Coalition case. The case examined whether laws banning the promotion of child pornography were in line with the First Amendment. The French luxury company apologized, deleted the posts together with its entire Instagram account and took legal action against the set designer, arguing that he was solely responsible.
They have, however, already dropped it.The scandal was as intense as it was brief. People got into
analyzing the pictures more closely, even spotting what they interpreted as a drawing of the devil, the name of Baal and a "Satanic cult" cloak. Others focused on social media posts by Balenciaga designer Lotta Volkova, which apparently include imagery reminiscent of the controversial teddy bear ads, as well as gore and other questionable
content (Volkova has since stated she hasn't worked with Balenciaga since 2017 and condemns child abuse in any form). Even Kim Kardashian got emotional, though she didn't go as far as to cut her own ties with Balenciaga. Like with the Epstein-Maxwell case, all the elements are in place for the concerned public to loudly denounce child abuse by powerful people.
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