© Bastiaan Slabbers/NurPhoto via ZUMA PressProtesters gather inside the Starbucks location in Center City Philadelphia, PA on April 15, 2018 where days earlier two black men were arrested.
It's an iconic duo:
urban liberals and Starbucks. Wherever you are, you can almost always find a Starbucks and a group of lefties.
The company has carefully built this image. It has
regularly funded explicitly and implicitly anti-white policies including
ruthless affirmative action, deliberately
hiring non-whites, and showily boycotting Christmas by using "holiday" cups.
In 2015, when the "Great Awokening" began, Starbucks
challenged Americans to talk more about race. They did not mean for Americans to talk about it the way American Renaissance does. "Of the hundreds of large companies that truckle to racial orthodoxy, Starbucks might be the worst," said
Martin Rojas in 2020. CEO Howard Schultz even considered
running for president in 2012, 2016, and 2020. Starbucks is Woke Capital at its worst.
However, Starbucks could never overcome a fatal contradiction. The company represented upscale urban living, a refuge from the seedier realities of the city. Starbucks coffee is expensive, perhaps a deliberate choice to weed out undesirable customers; a
survey in 2013 found customers cared more about good service than good coffee.
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