© act-il.comA promotional photo for the Act.IL app.
Act.IL is a global pro-Israel campaign at least partially funded by the country's government. The project includes an app that enables users to earn points and prizes for promoting the state of Israel online, by attacking BDS and other pro-Palestinian movements. According to Electronic Intifada
reporting from earlier this year, it's operating with a budget of a more than a million dollars.
Michael Bueckert is a PhD student in sociology and political economy at Carleton University and, since April 2018, he's maintained a
Twitter account that tracks the app's "missions." Bueckert spoke to Mondoweiss' Michael Arria about the history of the project, its use during the recent attacks on Gaza, and whether or not it's actually having an impact on anyone.
Arria: So just to start, I think a lot of people on our site are probably familiar with your work. But for people who maybe are not, can you briefly describe the ACT.IL app and explain who funds it?Bueckert: Yes. So, for a couple of years now, I've been following Israel's semiofficial propaganda app. It's called ACT.IL and was set up in a sort of partnership between the Israeli government and a number of American pro-Israel lobby groups funded by Sheldon Adelson. There is a lack of clarity perhaps about the exact nature of that relationship.
The app was funded in part by the Israeli government... I think that the government paid for the development of the website that it was hosted on and paid for a lot of advertising including sponsored content, like sponsored articles in Israeli newspapers that look like they are just regular reporting, but were paid for by the Israeli government essentially.
At the time the developers of the app were talking about how they were working with the Shin Bet [Israel's internal security service] and, you know, Israeli defense officials to identify targets online and to have a sort of duty to craft responses. But they've kind of backtracked on that.
Comment: RT reports: And back in August: Israeli drone crashes in South Beirut suburbs, another 'prematurely explodes'
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