The logo for the latest secret mission by the National Reconnaissance Office has raised a few eyebrows.
The U.S. National Reconnaissance Office launched a new spy satellite Thursday evening on mission NROL-39 -- and the new logo and tagline are quite an eye opener.
The new logo features a giant, world-dominating octopus, its sucker-covered tentacles encircling the planet while it looks on with determination, a steely glint in its enormous eye. The logo carries a five-word tagline: "Nothing is beyond our reach."
Christopher Soghoian, principal technologist and senior policy analyst with the ACLU, raised a quizzical eyebrow at the new slogan.
"Advice to @ODNIgov: You may want to downplay the massive dragnet spying thing right now. This logo isn't helping," he wrote.
An agency spokeswoman told Forbes that there's a very good reason for the symbol: The octopus is intelligent, and therefore a good emblem for an intelligence agency.
"NROL-39 is represented by the octopus, a versatile, adaptable, and highly intelligent creature. Emblematically, enemies of the United States can be reached no matter where they choose to hide," said Karen Furgerson, a spokeswoman for the NRO. "'Nothing is beyond our reach' defines this mission and the value it brings to our nation and the warfighters it supports, who serve valiantly all over the globe, protecting our nation."