© Photo courtesy Memphis MeatsDuck à l'Orange made by Memphis Meats
- Investors like Tyson and Cargill could put 'clean meat' on grocery shelves within three years.
- Traditional meat production is ecologically devastating, and a growing world population could make farm-raised animal meat unfeasible by 2050.
- Billionaires, including Bill Gates, say there is no way to produce enough meat traditionally to feed the world population of the future.
- For lab-grown meat start-ups, going after $50-per-pound foie gras makes as much sense as grocery-store staples like burgers and chicken nuggets.
Vegetarians have long touted the ethical and environmental problems with meat production and consumption. Start-ups such as MosaMeat, JUST and Memphis Meats are tissue-engineering meat in a lab to allow people to enjoy being a carnivore without any of the environmental or ethical hang-ups.
Dubbed clean meat, the efforts are distinct from "fake meat," like the soy protein "chicken" you can find in your grocery store today. Unlike Morningstar or Boca Burgers, clean meat really is meat; it just grows in a lab instead of being part of an animal. But lab-grown meat leads most skeptical diners to think of a big hurdle: taste.
"When they taste the product, they have to have the experience of meat, not the experience of a product that looks like meat and comes close to meat or has the distinct hints of something that looks like meat," said Peter Verstrate, the CEO of MosaMeat. "It just has to be meat."
"The ultimate filter is, 'Does it taste exactly like the meat you're used to?'" said Josh Tetrick, CEO of clean meat start-up JUST, who already tasted success with JUST Mayo.
There are two business-world barometers for clean-meat products that are make-or-break as well: price and scale.
Right now clean meat is much more expensive to produce than traditional meat because of scaling and infrastructure. The land, feed, farmers, slaughterhouses and transportation are already in place to produce meat from dead animals. Growing clean meat may be more efficient and will require less total marginal costs in the end, but until the systems needed to grow clean meat on a large scale exist, it will be more expensive.
Comment: Admitting that we just have to 'learn to live with the virus' is akin to admitting that the lockdown and the destructive consequences of same have all been for nothing. And, in light of this, what's notable in the details provided below by TheLocal.fr, is that many of these rules clearly make no sense which just goes to show that this 'easing' of the lockdown is actually the process of easing in to a 'new normal' (as desired and directed by the pathocrats), and this appears to have been the real reason behind the the lockdown: