Wrong impression
Newspapers gleefully claimed this week that Ikea was the latest example of barmy parents calling their newborn children after brand names. Er, not quite.
Loved though it is by many, the world's favourite Swedish furniture store does not inspire happy emotions in everyone - stress, crowds and flatpack-inspired frustration to name a few.
Given this, Ikea is not an obvious name to give a baby.
Hence it was no surprise that, with the news that baby names seem to be getting stranger, some papers pounced on the example of Ikea as evidence.
"After Janet and John, Moet and Ikea," was a typical headline.
The source appeared to be baby information firm Bounty, which distributes Bounty packs including disposable nappies to mothers in hospital.
Its research was based on 600,000 mothers, which the company claims covers 98% of new mums.