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God cries when you eat Pop-Tarts. But He smiles when you drink carrot juice, and when you do a colon cleanse, He beams.
That's the spirit driving one of America's biggest current diet fads. Granted, you've probably never heard of it unless you hang with Bible-believing Christians, but it goes by many names: the Hallelujah Diet, the Maker's Diet, the Lord's Diet, the Genesis 1:29 Diet. Some versions are vegan, some largely raw; all include organic whole grains -- and some of their kingpins have piously channeled this fad into multimillion-dollar enterprises, hawking must-have supplements at hefty prices. An eight-ounce bottle of phosphatidylcholine (a membrane extracted from soybeans or egg yolks) for $124.99? Sure, when its brand name reads like a promise: Divine Health.